Coming Soon Listings: A Way to Market Your Home

 coming soon


People have been talking about the “coming soon” listing feature that Zillow recently added to its site. This feature allows certain agents to post or advertise homes that are not available for sale on the site up to 30 days before they are added to the MLS.  You may have heard these listings called by a variety of names: Pocket Listings, off- MLS listings, or office exclusives. The downside of Zillow marketing like this is that it goes out to all kinds of buyers who may be unqualified to buy, resulting in unnecessary raised hopes or showings for the seller, and the information on Zillow can be inaccurate and difficult to manage.

The Sandy Erickson Team offers a Pre-Listing Marketing plan for our sellers who have interest in taking advantage of a “coming soon” listing strategy without the confusion or wasted time of a national site like Zillow. We have a database of trusted, local realtors who will receive the information of your home directly. Providing your home’s information to Realtors will allow them to connect it to their pool of buyers, matching up the needs of their buyers with the home. The result is that only buyers who are truly looking for a home like yours, and truly ready to buy, will be the ones to respond to this “coming soon” strategy.

Our proven marketing strategy is more than a listing on MLS and a sign in the yard. We will create the greatest demand to get your home SOLD.

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The Importance of Title Insurance

When you purchase a home you want to make sure that the people you’re buying it from have the full and legal title. As a buyer, you want a free and clean title of any loans, fees and liens that the previous owner had against it. Problems with the title can limit your enjoyment and use of the property and may bring you big financial loss down the line. This is where title search and title insurance plays a role.

A title search is when a title professional search public records to look for any problems with the home’s title, looking at deeds, trusts, and wills, tracing the history of the property back many years. Some buyers have lost their houses because of clouded ownership. One way of avoiding this is to buy title insurance, also known as an owner’s policy. This is a one-time upfront investment with rates based on the purchase price of your home. This policy is used to protect the purchaser’s interest in the property. Though this policy is not required, it is highly recommended. This policy is valid as long as the owners, or their heirs, have an interest in the property. When selling, this provides assurance to the buyer that the title company will back you up with legal defense if needed and will also monetarily cover title after purchasing a home.

As always, it is wise to consult with your Realtor, lender and Title Company to know your options and to determine what’s right for you.